- That First Client: Find and Attract Your First Ideal Client (Second Edition)
- Jill Celeste MA
- January 8, 2021
NOTE: This review is strictly of the second edition. I’ve never read the original so I don’t know how they compare.
That First Client feels like a book that was just asking to be read, tested, and reviewed by me. I took a wiki I run independent in November 2020, despite not knowing anything about running an independent wiki. One of the first issues my team and I encountered was: How the hell do we get readers off the old site and on the new one? The old site had better SEO, but we have community outreach.
So you may be asking, how is this relevant to the review? One of the tips in the book is to send out notifications, constantly. Stating that you might have to send out 20 notifications before somebody will take the opportunity. I know this is solid advice because, for months after taking my wiki independent, I had to hammer home to the community as a whole that the wiki was independent. Every other word out of my mouth was the link. Eventually, it worked. I’ve also begun to notice tactics mentioned in this book being used by online retailers who send me emails.
For years, I’ve received junk mail and emails that I never had any intention of responding to, but the people sending them knew better. They knew if they kept sending them out, sooner or later I or somebody else would bite.
I requested this book as a review copy specifically to put it to the test and it’s really opened my eyes to a lot of marketing tactics and improved my overall productivity.
The book has a very informal, powerpoint presentation style to it. Often times while reading this book, I kept thinking it felt like I was reading the written form of a powerpoint presentation by the author. Which to me is far more useful than actually going to a talk and trying to remember everything the speaker is saying. In written form, I can refer back to this at a later date as often as needed, which makes it far more useful for my purposes.
This book is laden with examples, which I really appreciate as oftentimes people will tell you how to do something, but leave you unsure of how to take the first step. At the time I’m writing this, I’m still new to reviewing books. But even going back to 2018 when I first began editing wikis, one of the things I struggled with both times was not knowing where to start. I didn’t want to subconsciously copy somebody else’s formatting, but at the same time, I had no idea where to begin. This book doesn’t just give you a list of tips and say, go figure it out. It feels like you’re being guided every step of the way.
If you’re opening a business, have opened a business, trying to grow your brand, or get your name out there: I think this book will be of use to you.
NOTE: This copy was provided to me free of charge as a review copy. The opinions stated in this review are mine and mine alone, I was not paid or requested to give this book a certain rating, suggestion, or approval.